StreetSmart Marketing is the product of the pooling of three outstanding business minds:
- Mal Emery – Founder and Managing Director
- Ian Marsh – Chief Executive Officer
- Tracy Coats – Co-Founder
Each brings a unique yet complementary skill set, which when combined, forms one of the most progressive and proven results driven business success organisations in the southern hemisphere.
So you know exactly who you’re dealing with, here’s a brief overview of the careers of these three giants of business:
Mal Emery, dubbed the “Millionaire Maker” by those in the know for his uncanny ability to show ordinary people where the money is.
Here’s an overview:
- As a Perth based entrepreneur, I have won national recognition with my “Street Smart” money making strategies, helping people in dozens of different industries to turn their businesses into money making machines
- Well known for my remarkable ability to think outside the square, I ventured into my first business at the age of 22 when I was fired from a job, which stifled and frustrated the already budding entrepreneur within.
- This was a challenging time for me because not only did I have the commitment of repayments on a new house and land package to honour, the birth of our first child was imminent! I sold out in 13 Months with almost enough $$$ to pay off my house!
- Applying the steely focus I have become known for, I turned my first venture into a resounding success in record time
- I had discovered a latent passion – for business! Over the next two decades, I went on to buy and sell some 16 different businesses, using my uniquely potent style of marketing
- These days I have one of the largest coaching and consulting businesses on the planet. I refer to this group as ‘Rebellious Millionaires’. There is approximately 50 client’s paying me $8,000 to $10,000 per annum and a further 80 client’s paying me approximately $35,000 to coach them for 12 months. I also have a Master Mind Group of 28 Shakers and Movers who meet four times a year for one day and pay me $18,000 each for the privilege
- No one else in Australia can claim to have opened the door to the money vault and turned up the money metabolism for others more than me. This is not just for braggadocia but to impress upon you the value of listening to my Street Smart Marketing advice
- In October 2006 nearly 1000 people attended my ‘Silent Killer Masters of Cashflow Seminar’ where I gave away a Chrysler 300c car and donated over $70,000 to Ovarian Cancer Research. In 2007 again nearly 700 people attended my ‘Silent Killer Masters of Cash Flow Seminar’ where this time I gave away a Toyota Prius and donated approximately $30,000 each to the fight against Global Warming and Ovarian Cancer Research
- I have bought and sold in excess of 16 businesses, often made $100,000’s in a very short space of time using little or none of my own money
- In the last 8 years, I have sold at least $5 million worth of products and services via mail order, direct response and the Internet and have had days where I have turned over close to $100,000 and I have even had a million dollar weekend
- In April 2005 in Chicago, USA I won one of six awards at “The 2005 League of Extraordinary Marketers”, decided and awarded by my peers and have shared the stage with Armand Morin, Dan Kennedy, Ted Nicholas, Bill Glazer, Yanik Silver, Jeff Paul, Jim Fleck, Stephen Pierce, Tim Paulson, Bill Rancic (Trump’s Apprentice), Corey Rudl, Jim Edwards, Brett McFall, Mike Koenigs, Tom Hua, John Tickell, Ed Burton, Pat Mesiti, Joseph Sugarman, Derek Gehl, Rick Otton and many others
- I have been paid to present at the University of WA for Extension Courses. Also I have featured on ABC Radio and monthly time slots on 89.7 Twin Cities FM
- I’ve had 5 books in bookstores that have sold like hotcakes
Ian Marsh, started showing business owners how to create their own million dollar businesses in 2006 after three desperate requests from a business owner called Jeremy Young on the Gold Coast.
Jeremy was about to lose the trifecta of his business, his house and his marriage.
After helping Jeremy implement some core strategies in his business and seeing the effect he had on his life, Ian then committed to showing other business owners how to create successful businesses as well.
He is someone who works with businesses every single day and finds hidden, overlooked profits they didn’t even know they had. He is not a Harvard trained , MBA holding academic. He has gone through the school of hard knocks and experienced nearly every high and low you could have in business.
Here’s an overview:
- Starting as an electrician and refrigeration mechanic he has become a massive student of StreetSmart Marketing Principles:
- From June 1999 until 2004 Ian built and grew Marsh Air-conditioning P/L into a $9,600,000.00 a year business
- WHOOPS! December 2005 he had the rug pulled out from under him and went bankrupt due to a massive theft of time and material in the company
- In January 2006 Ian built a new company and within 8 months was doing a turnover of $8,000,000.00 P.A. Not only that, he implemented a simple, yet little-known-system that slashed staff sickies (just 5 out of 30 staff). Theft by staff zeroed to nothing (Marsh Marketing P/L)
- In March 2006 Ian launched a website called www.aircondirect.com.au which is now Australia’s most powerful Air-conditioning website. (Not bad for a bloke who left school at 14)
- November 2006 saw him selling the above company for a BIG profit with four companies itching to purchase it … the bidding wars began, upping the price as they fought to buy the business
- In March 2006 Ian decided to show other tradesmen and small business owners his powerful strategies to build their businesses into million dollar companies
- In May 2007 he authored “How Any Tradesman Can Build A Million Dollar Business In 24 months Or Less By A Tradesman Who Has Done It Three Times”
- December 2007 saw Ian win the “Rebellious Marketer on the Year” awarded at Magnetic Marketing ceremonies in Perth
- In March 2009 Ian and his family move to Perth to help Mal Emery build the StreetSmart Marketing Organisation to help Entrepreneurs create the lifestyle and business they want to achieve, and…
- In August 2010 Ian cofounded the launch of the ‘StreetSmart Business School For Serious Entrepreneurs’.
Tracy Coats is a lifelong entrepreneur who left home and started his first full-time business at 17 years of age. By the age of 20 he was, what he describes as, a “small-time millionaire”.
Tracy has either started, or acquired, high-margin businesses generating $140,000,000 million USD in turnover throughout his unusual career.
He has used many different entrance and exit strategies to first build, then license or franchise, and eventually sell all of his businesses for cash-at-close.
One entrepreneurial uniqueness is that Tracy has never owned a business he could actually perform the services the business offered its customers. In other words, although he has owned 14 very successful, high-grossing restaurants, he cannot cook.
And, although he owned a large sound reinforcement, staging, lighting, and private jet aircraft leasing business — which handled the touring logistics and live album recording of 22 platinum-selling contemporary recording artists — he cannot operate any of that sophisticated equipment.
Tracy has also exclusively represented the intellectual property rights of some of the worlds’ largest selling video games! He believes that the science of direct response marketing coupled with a deep understanding of how to ‘systemize’ a business, has allowed him to achieve his life’s goal: “NEVER HAVING TO BE ANYWHERE, WHILE EARNING A SUBSTANTIAL INCOME.”
Tracy further believes that entrepreneurial success and attaining wealth is a process that can be learned and taught. He brings his unique business development and insights to the faculty at Mal Emery’s StreetSmart Business School for Serious Entrepreneurs as an entrepreneurial strategist, coach, advisor and Dean of Intellectual Property Licensing and Representation.
Here’s an overview:
- Started first full-time successful business at 17
- Has employed more than 8,000 employees over his career; authored and developed an employee motivational system and process known as “The Shift Captain Bonus System” which has been used in thousands of businesses
- Provided touring, stage, sound, lighting and recording services for 22 platinum selling ‘live’ albums and recording attractions such as “Kiss Alive”, Casablanca Records; “Frampton Comes Alive”, A&M Records; & the “Village People Live”, Casablanca Records
- Co-Founded International Computer Group in 1982, the world’s first intellectual property licensing and representation agency. Tracy handled computer licensing rights and conversions (through ICG) for the highest grossing video games of the day (Pac man, Ms. Pac man, Pole Position, Donkey Kong, Centipede, Missile Command, Miner 2049’er, Frogger, Chutes and Ladders, Monopoly, DigDug).
- Has founded or acquired businesses:
- Vending (Co-Founded “Vend-A-Future”, Seattle, Washington; Entertainment Property (“All Sports Band”, Atlantic Records)
- Restaurant Industry (Founded first fast food chain for contemporary women, “Polar International”, Mission Viejo, California; “Lou’s Billow Beach” – Ashtabula, Ohio
- Infomercial Production/Distribution (“The Billion Dollar Discovery”, Warner Brothers)
- Real Estate (“Homes Below Cost” and “National All-Cash HomeBuyers, Ltd.”)
- Recording/Touring Industry (see above and also: “Bob Seger Silver Bullet Live”, Capital Records; “Foghat Live”, Bearsville Records;)
- In addition, Tracy has business knowledge and ownership in other industries throughout his 40 years in business such as:
- Pet Industry (The Companion Store™ – Reverse Licensing Agreement)
- Private Education (Little Eagle Preschool & Childcare)
- Waterproof Decking (My Waterproof Deck.com)
- Creating Lead Generation ‘Triangulated’ Websites (Mohave Personal Injury.Org; and more)
The best part is, you get to leverage off ALL three… there literally isn’t anything these living breathing success these living breathing success stories haven’t seen or done themselves in business!