Streetsmart Marketing is a business success organisation that has been created by Mal Emery and Ian Marsh to provide a guaranteed mechanical process for entrepreneurs and business owners to achieve financial and lifestyle freedom in three to five years or less.

The processes that have been developed are a complete done for you business and marketing program that incorporates an educational process so that not only do Business owners receive the most powerful online and offline lead generation systems and conversion systems, but they are on a continuous journey of structuring their business ready for the ultimate buyer, within three to five years.


Mal Emery, Founder and Managing Director

As a Perth based entrepreneur, Mal has won national recognition with his “Street Smart” money making strategies, helping people in dozens of different industries to turn their businesses into money making machines.

Well known for his remarkable ability to think outside the square, he ventured into his first business at the age of 22 when he was fired from a job, which stifled and frustrated the already budding entrepreneur within. This was a challenging time for him because not only did he have the commitment of repayments on a new house and land package to honour, the birth of his first child was imminent! He sold out in 13 Months with almost enough $$$ to pay off he house!

Applying the steely focus he has become known for, he turned his first venture into a resounding success in record time. So successful in fact, that when he sold his business only 13 months later, he had almost enough money to pay for the entire house and land package, which he expected to be paying off over the next twenty years. Putting that in perspective by today’s standards, that is the equivalent of paying off a half million dollar property in just 13 months.

He discovered a latent passion – for business! Over the next two decades, he went on to buy and sell some 16 different businesses, using his uniquely potent style of marketing.

He now has one of the largest coaching and consulting business’s on the planet and refers to the group as ‘Rebellious Millionaires’. There are approximately 50 clients paying $8,000 to $10,000 per annum and a further 80 clients paying approximately $35,000 to coach them for 12 months. He also leads a Master Mind Group of 28 Shakers and Movers who meet four times a year for one day and pay $18,000 each for the privilege.

Below is a list of some of his achievements…

  • In October 2006 nearly 1000 people attended his ‘Silent Killer Masters of Cashflow Seminar’ where he gave away a Chrysler 300c car and donated over $70,000 to Ovarian Cancer Research. In 2007 again nearly 700 people attended his ‘Silent Killer Masters of Cash Flow Seminar’ where he gave away a Toyota Prius and donated approximately $30,000 each to the fight against Global Warming and Ovarian Cancer Research.
  • He bought and sold in excess of 16 businesses, often made $100,000’s in a very short space of time using little or none of his own money.
  • In the last 8 years, he sold at least $5 million worth of products and services via mail order, direct response and the Internet and has had days where he had a turn over close to $100,000 and even a million dollar weekend.
  • In April 2005 in Chicago, USA he won one of six awards at “The 2005 League of Extraordinary Marketers”, decided and awarded by his peers and shared the stage with Armand Morin, Dan Kennedy, Ted Nicholas, Bill Glazer, Yanik Silver, Jeff Paul, Jim Fleck, Stephen Pierce, Tim Paulson, Bill Rancic (Trump’s Apprentice), Corey Rudl, Jim Edwards, Brett McFall, Mike Koenigs, Tom Hua, John Tickell, Ed Burton, Pat Mesiti, Joseph Sugarman, Derek Gehl, Rick Otton and many others.
  • He has been paid to present at the University of WA for Extension Courses and has also featured on ABC Radio and monthly time slots on 89.7 Twin Cities FM.
  • He has had 5 books in bookstores that have sold like hotcakes including “Your Right to be Rich” and “EXPOSED – Zero to a Millionaire in Three Years or Less in Your Own Business!”, “EXPOSED – Recession Proof Your Business and Income” and “7 Keys To Making $100,000 in 100 Days” Amway even made ‘Your Right to be Rich’, the book of the month & ordered 7400 copies.

Ian Marsh, CEO

Ian Marsh started showing business owners how to create their own million dollar businesses in 2006 after three desperate requests from a business owner called Jeremy Young on the Gold Coast. Jeremy was about to lose the trifecta of his business, his house and his marriage.

After helping Jeremy implement some core strategies in his business and seeing the effect he had on his life, Ian then committed to showing other business owners how to create successful businesses as well. He is someone who works with businesses every single day and finds hidden, overlooked profits they didn’t even know they had. He is not a Harvard trained , MBA holding academic. He has gone through the school of hard knocks and experienced nearly every high and low you could have in business.

Starting as an electrician and refrigeration mechanic he has become a massive student of StreetSmart Marketing Principles.

  • From June 1999 until 2004 Ian built and grew Marsh Air-conditioning P/L into a $9,600,000.00 a year business. In December 2005 he had the rug pulled out from under him and went bankrupt due to a massive theft of time and material in the company.
  • In January 2006 Ian built a new company and within 8 months was doing a turnover of $8,000,000.00 P.A. Not only that, he implemented a simple, yet little-known-system that slashed staff’s sickies (just 5 out of 30 staff). Theft by staff zeroed down to nothing. (Marsh Marketing P/L).
  • In March 2006 Ian launched a website called which is now Australia’s most powerful Air-conditioning website.
  • November 2006 saw him selling the above company for a BIG profit with four companies itching to purchase it. The bidding wars began, upping the price as they fought to buy the business.
  • In March 2006 Ian decided to show other tradesmen and small business owners his powerful strategies to build their businesses into million dollar companies.
  • In May 2007 he authored “How Any Tradesman Can Build A Million Dollar Business In 24 months Or Less By A Tradesman Who Has Done It Three Times”.
  • December 2007 saw Ian win the “Rebellious Marketer on the Year” awarded at Magnetic Marketing ceremonies in Perth.
  • In March 2009 Ian and his family move to Perth to join Mal Emery in building the StreetSmart Marketing Organisation to help Entrepreneurs create the lifestyle and business they want to achieve
  • In August 2010 Ian cofounded the launch of the ‘StreetSmart Business School For Serious Entrepreneurs’.